Lookout: Enterprise Product Offering 

DESIGNING A NEW MARKETING WEBSITE

 

ROLE

Senior Communications Designer

TEAM

Multi-team effort involving design, sales, and executive teams + one external digital agency   

DELIVERABLES

New website - lookout.com

OVERVIEW

Lookout is a cybersecurity company that makes it possible to keep your data secure. As data goes mobile, Lookout closes the security gap for both individuals and enterprises. Lookout is based in San Francisco with over 7 offices worldwide. 

The launch of the new lookout.com website was a very large, multi-team "all hands on deck" effort. We worked with an external digital agency, Odopod, on web development and content strategy. The overall project took over 6 months to complete.  


CREATING A FLEXIBLE WEB DESIGN SYSTEM

Responsive. Systematic. 

We worked with an outside agency, Odopod, on content strategy and web development.

Our internal research team developed user personas to help us better understand the Lookout enterprise customer. The agency then used these materials to help us craft our story to appeal more to this new enterprise audience.

Design provided early ideas and branding materials to the agency to get things started from a development standpoint. We worked together to create a modular system that made it possible for us to create new pages quickly and ensure visual consistency throughout the site (shown below). 

 Style guide 

Style guide 


We worked closely with the agency to produce the home and core product pages. We continued to evolve the illustrations, photography and copy on all pages based off of the agency's proposed directions. 

 Final direction; Home.

Final direction; Home.

 Final direction; Why Lookout.

Final direction; Why Lookout.


After the final agency handoff, our internal teams were responsible for developing content and design for the remaining site pages, which included over 20 pages. 

 Samples of one of my favorite pages. I was responsible for developing the content strategy, design direction, and photography for this page. We were working with a limited photography budget so I staged and took images for many of the pages.

Samples of one of my favorite pages. I was responsible for developing the content strategy, design direction, and photography for this page. We were working with a limited photography budget so I staged and took images for many of the pages.

 Sample page design. 

Sample page design. 


DEMAND GENERATION

Driving awareness & product interest.  

One of the biggest marketing challenges is demand generation. Our previous website was visually beautiful but wasn’t creating any type of product demand nor was it connected back to any other costumer experiences.

Our new website is seamlessly connected to all sales channels; trade shows, emails, social media and various other sales enablement tools. All new gated case studies and informative articles are linked thru these channels back to the website. This helped us start to capture more high-quality leads. 

Below are examples of the re-designed emails and social media templates that I designed. I worked with the web team to bring these emails to life.

    email marketing

    Consistent & engaging.

    Samples below of new email template. The new "drag and drop" template made producing emails a much faster and scalable process. 

     New flexible, email marketing template. 

    New flexible, email marketing template. 

     
     Social media banners and cover photo updates. We looked at many different visual directions before landing on this one. We felt this direction was most in-line with our website and other marketing materials and providing a consistent user experience to our customers was the top priority. 

    Social media banners and cover photo updates. We looked at many different visual directions before landing on this one. We felt this direction was most in-line with our website and other marketing materials and providing a consistent user experience to our customers was the top priority. 

     
     Left: Gartner trade show booth design. Right: RSA Security event design & branded giveaways. I worked with the marketing and sales team to bring our event designs to life.

    Left: Gartner trade show booth design. Right: RSA Security event design & branded giveaways. I worked with the marketing and sales team to bring our event designs to life.